MTV came to us at Found with a great brief, to create a bespoke music video to be projected onto Glasgow’s City Chambers, for Labrinth’s comeback single ‘Let It Be’.
Using the architecture of the ornate building to communicate the idea that Labrinth himself is the master conductor of a light show across the facade of the building, we designed an audio-reactive animation in sync with the song.
The track itself is big and bold with layered instrumentation and we wanted the visuals to complement the crafted production. We shot Labrinth in a green screen studio and used his performance to drive the animation as it builds up in layers, culminating in an impactful 3D visual spectacle at the heart of the build-up to the EMAs.
Cinema 4D
