Rich Hallsworth | 3D Motion Design & Animation

5Star - Channel Idents



Client: (Found) Channel 5

Skills: Cinema 4D, Projection Mapping

As part of Channel 5's rebrand, we were asked to create a fresh set of idents for their sister channel, 5STAR.

Taking the branding originally designed by Gretel, NYC, my job was to repurpose the designs to be projected on to 3 urban spaces around London. The branding had to 'fit' within the spaces, respectful of the location's geometry, and so involved recreating the structures in 3D - to then create the illusion of the 'walls and ceilings twisting away from us'.